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Home > Todos los articulos US: AARP Publications Launches New Research Services AARP Publications Marketing Intelligence (AMI) will provide direct benefits to advertisers including: * Unique Access to the 50+ Market: Access to the only publications that communicate directly with the most powerful consumer segment in the country. * Market Intelligence: Industry trends, market projections, competitive analysis, and other invaluable consultative information that can help advertisers market more effectively to their customers and prospects. * ROI Programs: Ad effectiveness and brand awareness studies to prove that advertisers are spending marketing dollars judiciously. * Lead Generation and Direct Marketing Initiatives: Access and Intelligence that directly impact advertisers’ bottom line with targeted leads. AARP Publications Marketing Intelligence (AMI) will connect marketers with the most powerful demographic in the country—a group that is 81 million strong and has more than $2 trillion in spending power. “Today’s marketers want more than simply a vehicle in which to showcase their ads. They want strategic marketing partners that will help them grow their businesses,” Gratz said. “Marketing Intelligence will be a partner and consultant to advertisers that will have a direct impact on their bottom lines.” The development of AARP Publications Marketing Intelligence (AMI) comes on the heels of a record year for AARP The Magazine, the flagship magazine reaching 22 million households. The magazine closed 2005 up 14.3% in ad revenue. In the last two years major corporations such as General Mills, Anheuser Busch, Lancôme, Procter & Gamble, Fidelity, Home Depot, Revlon and Kraft are among the many advertisers who have turned to AARP Publications to enhance brand awareness and drive new business.   About AARP Services, Incorporated AARP Services, Inc., founded in 1999, is a wholly owned subsidiary of AARP. AARP Services manages the wide range of products and services that are offered as benefits to AARP’s 35+ million members. The offers span health products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services; legal services; and long-term care insurance. AARP Services founded AARP Financial Incorporated, a subsidiary that manages AARP-endorsed financial products including AARP Funds; AARP Services develops new products, manages and markets products and services, creates and maintains partnership and sponsorship relationships, and develops and manages AARP’s award-winning Web site, AARP.org. About AARP AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. We produce AARP The Magazine, published bimonthly, AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly magazine in Spanish and English; NRTA Live & Learn, our quarterly newsletter for 50+ educators; and our website www.aarp.org. AARP Foundation is an affiliated charity that provides security, protection and empowerment to older persons in need with support from thousands of volunteers, donors and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. All of the above text is a press release provided by the quoted organization. TheMatureMarket.com accepts no responsibility for their accuracy.     Un texto escrito por M.B. Data 31-03-2006 Imprima este articulos | Envie a un amigo | Reaccion e a este articulo   Cada més reciba "en casa" la version imprimida del Agetimes.com