Home > All articles  Your advertisement here   John Hancock LTC Launches FamilyCare Marketing Campaign John Hancock Long Term Care Launches FamilyCare Marketing Campaign on Fourth Anniversary of Long Term Care Insurance Benefit On the fourth anniversary of its revolutionary FamilyCare long term care insurance (LTCI) coverage, John Hancock Long Term Care Insurance is launching a marketing campaign to call attention to what the division calls its "best-kept secret." Sold as an option on its flagship Custom Care II policy, FamilyCare is one of the most innovative LTC insurance benefits on the market today, remaining the only LTCI benefit that can cover an entire family on a single policy. In conjunction with this anniversary, the company developed a new portfolio of FamilyCare marketing materials including a marketing guide, consumer product brochures, and prospecting mailers and advertisements, to help producers learn about the benefit and market it to their clients. "FamilyCare has unique benefits that are extremely helpful in many situations," said Laura Moore, senior vice president, John Hancock Long Term Care Insurance. "At a time when the government is sending a clear message to American families that they need to do more to plan for long term care, this coverage offers tremendous flexibility and affordability." FamilyCare was specifically designed to help couples and families who are: * Considering LTC insurance but are concerned about whether it's worth the cost * Thinking about adding LTC insurance to their financial plan but are worried about how they will also meet the needs of aging parents * Are hesitant to take on the cost of two or more separate LTC insurance policies The most popular combinations of FamilyCare buyers include couples of all ages, a senior mother and Baby Boomer son/daughter, and other multigenerational combinations of couples with one or two parents. "Some of our most experienced producers are finding that FamilyCare sells very well to couples who are looking for the most affordable and efficient LTC insurance policy they can buy," said Moore. "Others find that it meets the needs of close-knit families better than any other option on the market today." Unlike traditional LTC insurance coverage, FamilyCare enables family members to share benefits with each other out of a single pool of money. Special features include: * a deductible (waiting period) that only has to be met once * the policy premium is waived when one family member needs care * the benefit pool remains the same but the premium is reduced respectively when one of the people on the policy passes away For example, if a senior couple buys a $500,000 FamilyCare benefit with two of their Baby Boomer children, and then the senior couple later passes away, the benefit pool remains the same (i.e. $500,000, if no benefits have been used at that point) and the boomer children only pay their share of the premiums to keep the policy active. The FamilyCare benefit is available in almost all states except CA, CT, LA, MD, NY, PA and TX. About John Hancock Long Term Care Insurance Today, John Hancock, a unit of Manulife Financial Corporation, is one of the largest providers of LTC insurance overall with more than 912,000 clients and $1.1 billion of in-force premium. John Hancock has paid more than $1 billion in LTC insurance claims. Having entered the retail LTC insurance market in 1987, John Hancock is the second-largest provider of individual coverage in the country. John Hancock began selling group LTC insurance in 1988 and today is the largest provider of employer-sponsored LTC insurance in the U.S. In 2002, John Hancock and MetLife were selected by the Federal Government to offer Long Term Care Insurance to federal employees, retirees and various family members across the country. The program is the largest single employer-sponsored LTC insurance program of its kind. When the company merged with Manulife Financial Corporation in 2004, John Hancock Long Term Care Insurance grew to include Manulife's Avon Long Term Care Leaders (ALTCL), a specialized LTC insurance third party administrator and risk manager. Located in Avon, CT, ALTCL is known for its history in product development, underwriting and claim handling. Over the past 15 years, ALTCL management has developed LTC insurance programs for more than 20 companies in 14 countries. About John Hancock and Manulife Financial John Hancock is a wholly-owned subsidiary of Manulife Financial Corporation, a leading Canadian-based financial services group serving millions of customers in 19 countries and territories worldwide. Operating as Manulife Financial in Canada and Asia, and primarily through John Hancock in the United States, the Company offers clients a diverse range of financial protection products and wealth management services through its extensive network of employees, agents and distribution partners. Funds under management by Manulife Financial and its subsidiaries were Cdn$386 billion (US$330 billion) as at March 31, 2006. Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE, and under '0945' on the SEHK. Manulife Financial can be found on the Internet at http://www.manulife.com The John Hancock unit, through its insurance companies, comprises one of the largest life insurers in the United States. John Hancock today offers a broad range of financial products and services, including whole life, term life, variable life, and universal life insurance, as well as college savings products, fixed and variable annuities, long term care insurance, mutual funds and various forms of business insurance. Long Term Care Insurance is underwritten by John Hancock Life Insurance Company, Boston, MA 02117 CONTACT: Melissa Berczuk 617-663-4750 All of the above text is a press release provided by the quoted organization. TheMatureMarket.com accepts no responsibility for their accuracy.     By M.B. Date 05-06-2006 Print this news| Send to a friend Your advertisement here