Home > All articles  Your advertisement here   Margarida Colet-Jané (Mape Turismo y Salud) : "Innovation in services - a new market for 50+" By Margarida Colet-Jané, MAPE TURISMO Y SALUD SL, Spain In Spain, the number of tourists has incremented almost 20 million people, a 50 % in 10 years. From this figure, 10,4 % are more than 64 years old. 91% are from the European Union. This helps for the negotiation for agreements following the EU guidelines in relation with the mobility of citizens within the EU. The residents or pseudo residents (commuters) in Spain (people from abroad that own a house, mostly 50 + or seniors) factor is developing a new market for services that our platform offers. See www.turismo-salud.com This makes also an innovative scenario in which sectors that never worked together to implement a new product, need to cooperate for offering new services of quality to a growing new group of European customers. (Cooperation between: real state, hospitals, hotels, spa, banks, IT, etc…) The number of houses owned by EU citizens in Spain is 4,6 million (2007). Approximately, 30% in hands of UK citizens, 20% of Germans, 19% of French, List was completed by Scandinavians with 4%, Netherlands 4% and Italy 2%. The rest 21% are from other countries. Spain is a good destination for investments, enjoying of a along experienced tourism infrastructure. We strongly believe that this group due to the larger life expectancy, more mobility in EU, easiness to find good and cheap transport means, will enlarge the niche market that is now starting to request different services. Also the EU is promoting with different guidelines the harmonization and integration of the European Health Insurance Card, which is already a real fact for short trips of European citizens between border regions and cooperation between Private Sector. All the above facts and matters include the creation of new job positions in sectors that need to supply the services and increase the Medical Tourism and the use of Ehealth tools available. Our company and project is the platform to supply and manage those services, and this is why we believe we are innovative. Spain is already a tourism destination, and the models have evoluted towards more selective products, that go from ‘sun and beach’, to rural tourism, culture, leisure, golf gastronomy, meetings, events, and the latest is Health and Medical Tourism. MAPE TURISMO Y SALUD SL Puigcerver 15A 43850 CAMBRILS SPAIN marga@turismo-salud.com tel: + 34 977 377104 fax: + 34 977 377104         By Margarida Colet-Jané Date 08-04-2008 Print this news| Send to a friend Your advertisement here