Home > All articles Your advertisement here   REPORT : How Well Do You Know Boomers? The report, “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths > Read REPORT : The Future’s Bright, the Future’s Grey After years of focusing on younger consumers, retailers need to adapt their propositions to the more mature shopper if they want... > Read CHRONICLE : Bill Pierson (CEO/Principal Clarke Advertising & Public Relations) : "Marketing to the Young At Heart" “Fairy tales can come true, it can happen to you, If you’re young at heart.For it’s hard, you will find, to be narrow of mind, If you’re young at heart.” > Read STUDY : New Type of Baby Boomer: The Pivot Spender A national study of Baby Boomers conducted by The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders... > Read Book : Turning silver into gold Seasoned digital-marketing strategist Furlong explores the breadth and depth of the baby-boomer market. > Read MARKET RESEARCH : Baby Boomer Work, Leisure, Savings & Retirement Report Results show Baby Boomer Professionals are Saving More, Working More and Worrying more - Nearly half of these Baby Boomer professionals say they are still worried about saving enough for retirement. > Read E-COMMERCE : Report Analyzes Fast-Growing Health-and-Beauty Sector There's a vast, untapped audience at stake. They include aging boomers struggling to hold onto their youth and Gen Y folks starting families and careers... > Read MARKET REPORT : Impact of Rising Home Insurance Rates for Baby Boomer Generation As the first wave of Baby Boomers hits 60, we are taking an in-depth look at emerging trends and buying habits among this exceptionally important demographic. > Read MARKETING : Boomers Are A Booming Business-Why Boomers? Boomers are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very important market segment. > Read STUDY : Advertisers Fail to Connect with Baby Boomers Nearly half of the Baby Boom Generation believes there is little truth in advertising and more than 60% wish ads had more real information... > Read > Next Your advertisement here